Campaign Reporting & Optimisation Manager | Job in Norfolk

Location: East of England

*Role Overview: *

We are seeking a dynamic and results-driven professional for the role of Campaign Reporting & Optimisation Manager to join our team in the East of England. In this strategic position, you will play a pivotal role in shaping and executing data-driven marketing campaigns that deliver exceptional results, propelling our organisation towards its business goals.

*Responsibilities: *

• Develop and implement comprehensive reporting strategies across all digital marketing channels to ensure accurate and timely analysis of campaign performance.
• Collaborate with cross-functional teams to establish key performance indicators (KPIs) and optimise campaign strategies based on insights derived from data analysis.
• Utilise data visualisation tools and techniques to present complex information in a clear, concise manner for stakeholders and team members.
• Identify trends and opportunities for improvement within campaign data, and make actionable recommendations to enhance campaign performance.
• Work closely with the digital marketing team to ensure campaigns are launched efficiently and effectively, and that optimisation efforts are implemented promptly.
• Conduct A/B testing and multivariate analysis to refine campaign strategies and improve overall campaign ROI.
• Stay abreast of industry trends, emerging technologies, and best practices in digital marketing and reporting, and share insights with the team.
• Contribute to the development and improvement of internal processes related to campaign management, data analysis, and reporting.

*Qualifications: *

• Proven experience (minimum 5 years) in a Campaign Reporting & Optimisation or similar role within digital marketing.
• Advanced knowledge of data analysis tools such as Google Analytics, Adobe Analytics, and other relevant platforms.
• Proficiency in using data visualisation tools like Tableau, Power BI, or similar.
• Strong analytical skills with the ability to interpret complex data and draw actionable insights.
• Excellent communication skills, both written and verbal with a knack for translating technical data into easily understandable reports.
• Ability to work independently and collaboratively in a fast-paced environment while managing multiple projects simultaneously.
• Strong problem-solving skills with the ability to make strategic recommendations based on data analysis.
• Degree in Marketing, Statistics, Mathematics, or a related field.

*What We Offer: *

• Competitive salary and benefits package.
• A dynamic and supportive work environment that encourages innovation and growth.
• Opportunities for professional development and learning.
• The chance to make a significant impact in shaping our organisation's digital marketing strategy.
• Collaborative and creative team atmosphere with opportunities to network with industry professionals. If you are an analytical thinker with a passion for data-driven decision making we would love to hear from you! Join us as a Campaign Reporting & Optimisation Manager in the East of England and help shape the future of our digital marketing campaigns.

Position Details

We are seeking a dynamic and results-driven Campaign Reporting & Optimisation Manager to join our team in the East of England. In this role, you will be responsible for driving the success of our digital marketing campaigns by leveraging data and insights to optimise campaign performance and improve overall marketing ROI.

• Manage and execute comprehensive reporting and analysis of all digital marketing campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
• Develop and implement strategies for optimising campaign performance based on data-driven insights.
• Collaborate with cross-functional teams to integrate campaign reporting and optimisation efforts into overall marketing strategy.
• Utilise A/B testing, multivariate testing, and other conversion rate optimisation techniques to improve campaign effectiveness.
• Stay up-to-date on industry trends, best practices, and emerging technologies in digital marketing, and apply this knowledge to enhance our campaigns.
• Monitor and analyse key performance indicators (KPIs) to measure the success of campaigns and make data-driven decisions to improve results.
• Present campaign findings, insights, and recommendations to stakeholders in a clear and actionable manner.
• Identify areas for improvement and recommend solutions to maximise campaign effectiveness and marketing ROI.
• Bachelor's degree in Marketing, Business, Statistics, or a related field. A Master's degree or relevant professional certification is a plus.
• Proven experience (minimum 5 years) in digital marketing campaign management with a focus on reporting and optimisation.
• Strong analytical skills and the ability to interpret complex data to make informed decisions.
• Proficiency in using digital marketing tools such as Google Analytics, AdWords, Facebook Ads Manager, and other relevant platforms.
• Excellent communication skills with the ability to articulate insights and recommendations effectively to both technical and non-technical audiences.
• Collaborative mindset and strong team player.
• Self-starter with the ability to manage multiple projects simultaneously and meet deadlines.
• Results-oriented with a focus on continuous improvement and optimisation. Join our team and help us take our digital marketing efforts to new heights! If you are passionate about data, driven by results, and excited about the opportunity to make a significant impact we would love to hear from you.

Skill Set

*Skill Set *

As a Campaign Reporting & Optimisation Manager within our dynamic organisation, the following skills are essential for success:

*Strategic Thinking

• : Ability to develop and execute data-driven marketing strategies that align with overall business objectives, maximising campaign performance and return on investment (ROI).

• *Campaign Management & Optimisation

• : Proven expertise in managing complex digital marketing campaigns across multiple channels such as search, social media, display, email, and video. Adept at using data insights to optimise campaigns for improved performance and increased conversions.

• *Data Analysis & Reporting

• : Proficiency in analysing large datasets, identifying trends, and deriving actionable insights to inform strategic decisions. Experience with data visualisation tools (e.g., Tableau, Power BI) to effectively communicate key findings to stakeholders.

• *Technical Skills

• : Proficient in using marketing automation platforms (e.g., Marketo, Pardot), digital analytics tools (e.g., Google Analytics), and campaign management systems (e.g., Adobe Campaign). Knowledge of SQL or similar programming languages for complex data manipulation is beneficial.

• *Project Management

• : Excellent project management skills to coordinate cross-functional teams, manage multiple campaigns concurrently, and deliver projects on time and within budget.

• *Communication & Collaboration

• : Superior written and verbal communication skills to effectively collaborate with team members, stakeholders, and agency partners. Adept at presenting complex data in a clear, concise manner that informs decision-making processes.

• *Continuous Learning

• : Commitment to staying current with emerging trends and technologies in the digital marketing landscape, continually refining strategies and techniques for optimal campaign performance.

• *Leadership & Mentoring

• : Ability to lead, motivate, and mentor junior team members, fostering a culture of collaboration, innovation, and professional growth within the organisation.

• *Business Acumen

• : Understanding of key business metrics, market dynamics, and competitive landscape to make informed marketing decisions that drive business growth.

• *Agility & Adaptability

• : Ability to adapt quickly to changing circumstances, prioritising tasks effectively in a fast-paced environment, and embracing new challenges with enthusiasm and resilience.

Desired Candidate

*Desired Candidate: Campaign Reporting & Optimisation Manager - East of England *

We are seeking a dynamic and results-driven

*Campaign Reporting & Optimisation Manager *

to join our team in the East of England. This role is crucial in driving the success of our marketing campaigns through data-driven insights and strategic optimisation.

*Key Responsibilities: *

• Develop and implement effective strategies for campaign reporting, analysis, and optimisation across various digital channels.
• Collaborate with cross-functional teams to collect, analyse, and report on key performance indicators (KPIs) related to our marketing campaigns.
• Utilise data insights to identify trends, patterns, and opportunities for campaign optimisation.
• Develop and maintain dashboards and reports to provide actionable insights to the wider team.
• Work closely with the digital marketing team to ensure consistent implementation of reporting and optimisation strategies across all campaigns.
• Collaborate with data scientists and analysts to improve our predictive modeling capabilities and drive better campaign performance.
• Stay abreast of industry trends and best practices in campaign reporting, analysis, and optimisation.

*Qualifications: *

• Proven experience (minimum 5 years) in a similar role, preferably within the digital marketing sector.
• Strong understanding of various digital marketing channels, data analytics tools, and optimisation techniques.
• Excellent analytical skills with the ability to interpret complex data and draw meaningful conclusions.
• Proficiency in using data visualization tools such as Tableau, Google Data Studio, or similar.
• Exceptional communication skills with the ability to present complex data insights in a clear and actionable manner.
• Strong project management skills with the ability to prioritize tasks effectively.
• Degree in Marketing, Statistics, Mathematics, Information Systems, Computer Science, or a related field.
• Certifications in digital marketing, data analytics, or equivalent are highly desirable. We offer a competitive salary package, comprehensive benefits, and a dynamic work environment that fosters innovation and growth. If you are passionate about data-driven decision making and have a proven track record in campaign reporting and optimisation we would love to hear from you! To apply, please submit your resume and cover letter outlining your relevant experience and accomplishments. We look forward to reviewing your application! *Note: This job description is not intended to be all-inclusive. Employees may perform other related duties as required to meet the ongoing needs of the organisation.

Equality Policies

In our commitment to creating a diverse and inclusive work environment where everyone feels valued, respected, and empowered we have established robust equality policies that guide our actions and decisions. As the Campaign Reporting & Optimisation Manager at the East of England, you will be an integral part of this mission. We are committed to equal opportunities for all employees and job applicants. Our recruitment processes are designed to ensure that no individual is discriminated against on the basis of their race, color, national origin, religion, sex, gender identity, pregnancy, sexual orientation, age, marital status, disability, or any other protected characteristic as defined by law. We believe that a diverse workforce is essential for innovation, creativity, and business success. We actively encourage applications from candidates of all backgrounds and promote an inclusive culture where everyone's ideas and perspectives are valued. We are committed to making reasonable adjustments to ensure that no applicant or employee is put at a disadvantage due to a disability. If you require any adjustments during the application process, please let us know, and we will do our best to accommodate your needs. In line with government regulations we publish an annual gender pay gap report, which provides transparency about the gender pay difference within our organisation. We are committed to taking steps to close any identified gaps and ensuring that all employees are paid fairly and equally for the work they do. We have a zero-tolerance policy towards harassment and bullying in any form. If you experience or witness such behavior, please report it immediately so we can take appropriate action. By adhering to these policies we strive to create a workplace where everyone feels valued, respected, and able to contribute their best work. We welcome applications from candidates who share our commitment to these values.