Content Marketing Associate | Job in Moray

Job Role Summary: Content Marketing Associate The Content Marketing Associate will join our dynamic and innovative marketing team in Moray, Scotland. In this role, you will be instrumental in developing and executing compelling content strategies that drive brand awareness, engagement, and leads for the organization.

*Responsibilities: *

• Develop, implement, and manage comprehensive content marketing plans that align with business objectives.
• Create engaging and shareable content for various platforms, including blogs, social media, email campaigns, and more.
• Collaborate with internal teams to develop thought leadership content and strategic partnerships.
• Optimize content for search engines to improve organic reach and increase traffic to the company's website.
• Analyze content performance using key metrics and adjust strategies as needed.
• Stay abreast of industry trends and best practices, and apply this knowledge to content creation and strategy development.

*Qualifications: *

• Bachelor's degree in Marketing, Journalism, Communications, or related field.
• Proven experience in a Content Marketing role, preferably within the tech or digital industry.
• Strong writing, editing, and proofreading skills.
• Excellent understanding of SEO principles and content marketing best practices.
• Familiarity with content management systems, social media platforms, and email marketing software.
• Ability to multitask, prioritize assignments, and meet deadlines.
• Strong collaboration skills and the ability to work effectively in a team environment. If you are passionate about content marketing, have a knack for storytelling, and enjoy working in a fast-paced environment we would love to hear from you! Join us and make an impact on our digital presence as part of our dedicated marketing team.

Growth Opportunities

As a valued member of our dynamic and innovative team, you will play a crucial role in shaping the content strategy and executing marketing campaigns for our growing brand. The position of Content Marketing Associate offers an exceptional opportunity to develop your skills, expand your professional network, and contribute significantly to our organisation's success.

*Content Strategy Development *

: You will have the chance to collaborate closely with our team members across various departments to understand their needs, pain points, and goals. This collaboration will inform the development of a comprehensive content strategy that resonates with our audience and drives engagement.

*Campaign Execution *

: Once the content strategy is in place, you will be responsible for creating, managing, and optimising content campaigns across various digital channels, including social media, blogs, email marketing, and more. This includes developing captivating copy, designing compelling visuals, and measuring campaign performance to ensure we're delivering the best possible experience for our audience.

*Content Optimisation *

: You will also be responsible for optimising existing content to improve its search engine rankings and increase visibility. This includes conducting keyword research, updating content with relevant keywords, and ensuring that all content is mobile-friendly and accessible.

*Analytics and Reporting *

: To continuously improve our content strategy and campaign performance, you will analyse data from various sources, such as Google Analytics, social media insights, and email marketing metrics. This data will inform your decision-making process regarding future content development, distribution, and optimisation.

*Collaboration and Learning *

: Our team values collaboration and continuous learning. As a Content Marketing Associate, you'll have the opportunity to learn from experienced professionals in various fields, attend workshops and conferences, and stay up-to-date with the latest trends and best practices in content marketing. In this role, you will have the chance to make a tangible impact on our organisation's growth and success while developing your skills and advancing your career. If you are passionate about content marketing, eager to learn, and ready to contribute to an innovative team we encourage you to apply for this exciting opportunity.

Skill Set

• Developing and executing effective content marketing strategies that align with overall business objectives and target audience needs
• Conducting market research to identify trends, competitors, and opportunities for content creation
• Creating annual, quarterly, and monthly content calendars that optimize distribution across multiple channels
• Utilizing data analytics to measure the success of content marketing efforts and adjust strategies as needed
• Writing high-quality, engaging, and SEO-friendly content for various platforms (websites, social media, email, etc.)
• Collaborating with designers, developers, and other team members to create visually appealing and effective content
• Managing multiple content projects simultaneously while maintaining a consistent brand voice and tone
• Editing and proofreading content for clarity, grammar, and style consistency
• Building and managing social media profiles on various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.)
• Creating and scheduling engaging posts to attract new followers and keep existing ones engaged
• Monitoring and responding to comments, messages, and mentions in a timely and professional manner
• Analyzing performance data to improve content strategy, audience engagement, and social media ROI
• Understanding the basics of search engine algorithms and how they affect content marketing efforts
• Conducting keyword research to identify relevant and high-traffic keywords for content creation
• Optimizing content for search engines by including target keywords, meta tags, and other on-page factors
• Collaborating with web developers to ensure content is properly indexed and visible to search engines
• Utilizing various analytics tools (Google Analytics, SEMrush, etc.) to measure the success of content marketing efforts
• Analyzing data to identify trends, opportunities for improvement, and insights about target audiences
• Creating reports and presentations to share findings with team members and stakeholders
• Using data to make informed decisions about content creation, distribution, and strategy adjustments

Desired Candidate

🌐 Content Marketing Associate - Join Our Team Are you a dynamic, creative, and results-driven individual with a passion for content marketing? We are seeking an experienced Content Marketing Associate to join our vibrant team and contribute to our ongoing success. This role is ideal for a professional who thrives in fast-paced environments, has exceptional writing skills, and can create compelling content strategies that engage and convert audiences. Responsibilities:

• Develop and execute data-driven content marketing strategies that align with our overall business objectives.
• Collaborate with cross-functional teams to identify opportunities for content creation and distribution.
• Create, edit, and publish high-quality content across various platforms including blog posts, whitepapers, social media, emails, and more.
• Optimize content for SEO, ensuring it is discoverable by our target audience.
• Leverage analytics to measure the effectiveness of content campaigns and make data-driven improvements.
• Work closely with designers and developers to ensure content aligns with brand guidelines and is visually appealing.
• Stay up-to-date with industry trends and best practices in content marketing, continually improving our approach for better results. Qualifications:
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience (3+ years) in content marketing, preferably within the tech, SaaS, or digital marketing industry.
• Strong writing and editing skills with an ability to adapt tone and style for various audiences and platforms.
• Proficiency in SEO and keyword research.
• Knowledge of content management systems (CMS) such as WordPress, HubSpot, etc.
• Experience using analytics tools like Google Analytics to measure content performance.
• Excellent communication skills with an ability to collaborate effectively with various teams.
• Self-motivated, creative, and able to work under tight deadlines.
• Strong project management skills with the ability to juggle multiple tasks simultaneously. If you are a creative thinker a tenacious problem solver, and a team player who is passionate about content marketing we would love to hear from you! Apply today to join our innovative team and help shape the future of digital marketing.

About the Company

Content Marketing Associate - Join Our Dynamic Team in Moray We are a forward-thinking and innovative organisation based in the heart of Moray, Scotland. With a strong commitment to delivering exceptional digital experiences we specialise in crafting compelling content that resonates with our diverse audience. As part of our team, you will play an integral role in shaping our voice and expanding our online presence.

*Role: Content Marketing Associate *

As a Content Marketing Associate at our organisation, you will be responsible for creating, publishing, and promoting valuable content that engages, educates, and drives audience growth. This position is ideal for an ambitious marketing professional with exceptional writing skills and a passion for digital storytelling. Key Responsibilities:

• Develop engaging content strategies to support our business goals
• Create compelling blog posts, articles, social media updates, and email campaigns
• Collaborate with cross-functional teams to ensure brand consistency
• Perform keyword research to optimise content for search engines
• Analyse website traffic and engagement metrics to refine content marketing strategies
• Stay up-to-date with digital marketing trends and best practices

*Qualifications: *

• Bachelor's degree in Marketing, Communications, Journalism or a related field
• 2+ years of experience in content marketing or a related role
• Strong writing and editing skills
• Proficiency in SEO and Google Analytics
• Excellent organisational and project management abilities
• Exceptional attention to detail and a strong analytical mindset

*What We Offer: *

• A dynamic and collaborative work environment
• Competitive salary and benefits package
• Opportunities for personal growth and professional development
• Flexible working hours and remote options available
• A supportive team dedicated to your success If you're ready to take the next step in your content marketing career and join a forward-thinking organisation we encourage you to apply. We look forward to hearing from you!

Hiring Motivation

We are seeking a dynamic and creative Content Marketing Associate to join our team and contribute to the growth of our organization. In this role, you will be responsible for developing, executing, and managing content marketing strategies that engage and convert our target audience, driving brand awareness and revenue. As a Content Marketing Associate, your responsibilities will include:

*Content Strategy Development

• : Collaborate with the marketing team to create and implement comprehensive content marketing strategies that align with our overall business objectives.

• *Content Creation

• : Develop high-quality, engaging content across various formats including blog posts, social media updates, case studies, and more. Ensure content is optimized for search engines and tailored to our audience's needs and interests.

• *Editorial Calendar Management

• : Plan, schedule, and manage the publication of content according to an editorial calendar.

• *Performance Analysis

• : Monitor key performance indicators (KPIs) such as website traffic, engagement rates, and conversion metrics to evaluate the effectiveness of our content marketing efforts. Use insights gained from this analysis to continually optimize and improve our strategies.

• *Collaboration

• : Work closely with other teams within the organization to develop a cohesive brand narrative that resonates with our audience across all touchpoints.

• *Community Management

• : Engage with our online community by responding to comments, addressing queries, and fostering relationships that build trust and loyalty towards our brand. To excel in this role, you should possess:

• A bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in content marketing, preferably within the technology industry.
• Strong writing and editing skills with the ability to adapt tone and style for various platforms and audiences.
• Proficiency in SEO and keyword research.
• Familiarity with social media management tools such as Hootsuite or Buffer.
• Excellent analytical skills and the ability to interpret data to inform content strategy decisions.
• Strong collaboration skills and the ability to work effectively within a team. Join our team and take on an exciting role where you can hone your content marketing skills, contribute to the success of our organization, and grow professionally. We look forward to hearing from you!

Perks and Advantages

Perks and Advantages Join our dynamic Content Marketing Associate team and enjoy a host of benefits that make your professional journey rewarding and fulfilling! Here are some of the perks you can expect:

*Collaborative Environment

• : Work alongside passionate professionals who share your enthusiasm for content marketing. Learn from experienced mentors, collaborate on innovative projects, and be part of a supportive community dedicated to success.

• *Professional Growth Opportunities

• : With our commitment to employee development, you'll have access to numerous training programs, workshops, and seminars that will help you expand your skillset and advance in your career.

• *Competitive Salary & Benefits

• : We offer a competitive compensation package, including health benefits, retirement savings plans, and paid time off to ensure your well-being both inside and outside the office.

• *Flexible Work Schedule

• : Balance your personal and professional life with our flexible work schedule options, designed to give you the freedom to work when and where you're most productive.

• *Casual & Inclusive Culture

• : Our casual and inclusive work environment encourages open communication, creativity, and collaboration among team members. We value diversity and welcome individuals from all backgrounds to join our vibrant community.

• *Central Location

• : Situated in a convenient and easily accessible location, you'll enjoy the benefits of being close to public transportation, local amenities, and a variety of dining options for lunch breaks.

• *Opportunity for Impact

• : Make a real difference by working on projects that drive business growth and create positive change within our organization and beyond. Your work matters, and we'll provide you with the resources and support you need to make an impact.

• *Recognition & Rewards

• : We believe in recognizing and rewarding outstanding performance. Expect regular feedback, performance reviews, and rewards for a job well done-from company-wide recognition to exciting incentives! Embark on an exciting career journey with our Content Marketing Associate team and experience the many perks and advantages that await you at !