Field Marketing Director - Europe | Job in Herefordshire

*Field Marketing Director - Europe *

We are a dynamic and forward-thinking organization with a robust presence across Europe, specializing in the innovative sector. We are currently seeking an exceptional Field Marketing Director to lead our European marketing efforts and drive strategic growth within this region. In this pivotal role, you will be responsible for shaping and executing regional marketing strategies that align with our global vision. You will work closely with various stakeholders across the organization to identify opportunities, build strong partnerships, and deliver impactful marketing campaigns that resonate with our target audiences. Key Responsibilities:

• Develop and implement comprehensive field marketing strategies for Europe, ensuring alignment with company objectives and global initiatives.
• Collaborate closely with regional sales teams to support lead generation, customer acquisition, and retention efforts.
• Manage a team of marketing professionals, providing mentorship, guidance, and fostering an environment that encourages innovation and growth.
• Leverage data-driven insights to optimize marketing campaigns, measure ROI, and continually refine strategies for maximum effectiveness.
• Build and maintain relationships with key industry influencers, media outlets, and partners to expand our brand presence and influence within the European market.
• Collaborate cross-functionally with product management, sales, and other departments to ensure a cohesive and effective go-to-market approach. The ideal candidate for this role possesses a strong background in field marketing, ideally within the technology or innovative sector. You have a proven track record of leading successful marketing campaigns that drive growth, and are comfortable navigating complex, cross-functional projects. To thrive in this role, you must be an exceptional communicator with the ability to inspire and motivate both your team and stakeholders across the organization. A strategic thinker with a customer-centric mindset, you are adept at leveraging data to make informed decisions and drive results. If you are passionate about shaping the future of our innovative sector and excited by the prospect of leading a dynamic marketing team in Europe we would love to hear from you! Join us on our mission to make a meaningful impact on the world through groundbreaking innovation.

Candidate Expectations

As a Field Marketing Director - Europe within our dynamic and innovative organisation, you will play a pivotal role in driving our marketing strategy across the continent. The successful candidate will be a strategic thinker with a strong track record in field marketing, demonstrating exceptional leadership skills and the ability to inspire and motivate teams towards common goals.

• Develop and implement comprehensive, data-driven field marketing plans for Europe, aligning them with our overall business objectives.
• Build and manage a high-performing team of field marketers across various European markets. Provide coaching, mentoring, and continuous feedback to ensure their professional growth and success.
• Collaborate closely with regional sales teams to identify market opportunities and develop targeted campaigns that drive lead generation and pipeline growth.
• Leverage data analytics to measure the effectiveness of field marketing initiatives, optimize strategies accordingly, and make data-driven decisions.
• Forge strong relationships with key industry partners, influencers, and thought leaders in Europe to expand our brand presence and influence within the market.
• Serve as a spokesperson for our organisation at various marketing events, conferences, and trade shows across Europe.
• Stay abreast of emerging trends and best practices in field marketing and share insights with the wider marketing team to continuously improve our strategies.
• Contribute to the development of our global field marketing strategy by sharing learnings and insights from the European market.
• Bachelor's degree in Marketing, Business Administration, or a related field; an advanced degree is preferred.
• Minimum of 10 years of experience in field marketing with a focus on B2B technology or SaaS companies.
• Proven track record of developing and executing successful field marketing strategies that drive business growth and influence customer behavior.
• Strong leadership skills with the ability to manage and mentor high-performing teams.
• Excellent communication and presentation skills with the ability to engage audiences at various levels within an organisation.
• Deep understanding of data analytics and the ability to use insights to drive decision-making.
• Fluency in English is essential; proficiency in additional European languages is highly desirable.
• Willingness to travel frequently throughout Europe as needed. By joining our team as a Field Marketing Director - Europe, you will have the opportunity to work with an inspiring and diverse group of professionals, collaborate on groundbreaking projects, and make a significant impact on our organisation's success in the European market. We look forward to reviewing your application!

Diversity and Inclusion

In our organization we firmly believe that a diverse and inclusive work environment is not just an ideal, but a business imperative. We recognize the value in different perspectives, backgrounds, and experiences, and we strive to create an environment where everyone feels valued, respected, and supported. As a Field Marketing Director - Europe, you will play a pivotal role in fostering this culture of diversity and inclusion. You will be expected to lead by example, demonstrating respect for all individuals and promoting practices that ensure fairness and equal opportunities for all. We are committed to attracting, developing, and retaining talent from diverse backgrounds. We believe that this commitment is essential for our business success, as it fuels innovation, improves decision-making, and drives growth. As a Field Marketing Director, you will be expected to help us achieve these goals by:

*Recruitment and Hiring Practices: *

You will actively participate in recruitment processes, advocating for diverse slates of candidates and ensuring that our hiring practices are fair, transparent, and free from bias.

• *Cultural Sensitivity Training:

You will support the organization in providing cultural sensitivity training to all team members, helping us understand and respect the diverse cultures, customs, and beliefs represented within our teams.

• *Inclusive Leadership:

You will lead by example, demonstrating inclusive leadership behaviors and promoting an environment where everyone feels empowered to contribute their unique perspectives and ideas.

• *Diversity and Inclusion Initiatives:

You will support the development and implementation of diversity and inclusion initiatives that address any identified gaps in our current practices and create a more inclusive workplace for all employees.

• *Employee Resource Groups (ERGs):

You will assist in establishing and supporting ERGs, which provide opportunities for employees from underrepresented groups to connect, share experiences, and advocate for change within the organization.

• *Data-Driven Decisions:

You will help us track and analyze diversity data to inform decision-making, identify areas for improvement, and measure the impact of our diversity and inclusion initiatives. In this role, you will not only help drive our business success but also contribute to creating a workplace where everyone feels valued, respected, and supported. We believe that by fostering a culture of diversity and inclusion we can unlock the full potential of our team and achieve our shared goals. We look forward to your application and the unique perspectives you will bring to our organization.

About the Company

*About the Company *

As a dynamic and innovative organisation operating in the heart of Europe we are committed to driving growth and shaping the future of our industry. Our team is united by a passion for excellence and a shared vision of success. We believe that exceptional marketing strategies are the cornerstone of every successful enterprise, and it's this belief that fuels our relentless pursuit of creative, effective, and impactful marketing solutions. In our quest to expand our footprint across Europe we are seeking a talented and experienced Field Marketing Director to join our team based in the West Midlands. This is an exciting opportunity for a strategic thinker who thrives on challenge and embraces change. Reporting directly to the Chief Marketing Officer, the Field Marketing Director - Europe will play a pivotal role in shaping and executing our regional marketing strategy. The ideal candidate will have a proven track record of success in developing and implementing effective marketing campaigns, building strong relationships with key stakeholders, and driving growth within the European market. Join us on this incredible journey, and together we can redefine the boundaries of what's possible in the realm of marketing excellence. If you're ready to take your career to new heights, apply today and become an integral part of our team.