Global Brand Director Malts and Irish | Job in North Ayrshire

Welcome to an exciting opportunity within our global organization! We are currently seeking a dynamic and visionary Global Brand Director for our Malts and Irish Whiskey portfolio. This role offers a unique blend of strategic leadership, market insight, and creative innovation, providing you with the chance to shape the future of some of the world's most beloved spirits brands.

*Role: *

Global Brand Director - Malts and Irish Whiskey

*Location: *

North Ayrshire, United Kingdom In this role, you will lead our dedicated team responsible for driving the success of our esteemed Malts and Irish Whiskey brands. You will be at the helm of defining and executing global brand strategies, ensuring we stay ahead in the competitive spirits market while maintaining our commitment to quality and tradition.

*Key Responsibilities: *

• Develop and implement compelling global brand strategies for our Malt and Irish Whiskey portfolio.
• Collaborate with cross-functional teams to execute marketing campaigns that resonate with our diverse consumer base.
• Leverage market insights to identify trends, opportunities, and threats in the global spirits industry.
• Work closely with regional teams to ensure consistent brand positioning and execution across all markets.
• Drive innovation within the portfolio, ensuring we continually deliver products that delight our consumers.
• Monitor performance of the brands under your responsibility, making data-driven decisions to optimize results.
• Foster a culture of creativity, collaboration, and continuous learning within the team.

*Qualifications: *

• Proven experience in a senior brand management role within the spirits industry with a focus on Malts and Irish Whiskey.
• Strong strategic thinking abilities with a demonstrated track record of successful brand development and execution.
• Excellent leadership skills with the ability to inspire and motivate teams towards common goals.
• Deep understanding of global consumer trends and market dynamics in the spirits industry.
• Strong commercial acumen with the ability to make data-driven decisions.
• Collaborative mindset with the ability to work effectively across functions and geographies.
• Passion for our brands and a commitment to upholding their rich heritage and traditions. If you are an ambitious and innovative spirit industry professional seeking a challenging role with a global organization that values tradition and innovation equally we would love to hear from you. Join us in shaping the future of some of the world's most beloved spirits brands!

Work Environment

Welcome to an exciting opportunity within our global organisation as the Brand Director for Malts and Irish. This role is based in the vibrant region of North Ayrshire, Scotland a place where tradition and innovation seamlessly intertwine. Our team thrives in a dynamic, inclusive, and collaborative environment that encourages creativity and fosters personal growth. We value diversity and inclusivity, recognising that a diverse workforce is essential for driving innovation and achieving our business objectives. As the Brand Director, you will be joining a dedicated team that shares a passion for our premium malts and Irish products. Our offices are modern, open-plan spaces designed to facilitate collaboration and idea sharing. The location offers a blend of urban amenities and picturesque landscapes, providing an ideal work-life balance. We believe in empowering our employees and providing them with the resources they need to succeed. As such, you will have access to comprehensive training programs, mentorship opportunities, and a competitive benefits package that includes health insurance, pension contributions, and generous annual leave allowance. Our organisation is committed to sustainability and responsible business practices. We strive to minimise our environmental impact while maximising the quality of our products. As the Brand Director, you will play a crucial role in driving these initiatives forward and ensuring that our brand reputation remains strong and positive. Join us in North Ayrshire and be part of a dynamic, forward-thinking team dedicated to crafting exceptional malts and Irish products for the world to enjoy. We look forward to your application.

Qualifications and Skills

In this dynamic role as Global Brand Director for Malts and Irish in our organization we seek a visionary leader with an exceptional blend of strategic acumen, market insight, and unparalleled passion for premium spirits.

*Minimum Requirements: *

• A Bachelor's degree in Business Administration, Marketing, or related field is essential; an MBA or equivalent advanced qualification is highly desirable.
• Proven track record of success in senior leadership roles within the spirits industry, preferably with a focus on malts and Irish whiskey.
• Demonstrable experience in global brand strategy development, execution, and management.
• Strong understanding of market trends, consumer behavior, and regulatory requirements across key international markets.
• Excellent financial acumen and ability to analyze business performance, identify growth opportunities, and make data-driven decisions.

*Key Skills: *

• *Strategic Leadership:

Ability to develop and implement innovative strategies that drive brand growth and market share expansion.

• *Brand Management:

Proven expertise in managing globally recognized brands with a focus on building brand equity, preserving brand heritage, and driving customer loyalty.

• *Market Insight:

Deep understanding of global consumer trends, particularly within the spirits industry, and ability to translate these insights into effective marketing strategies.

• *Financial Acumen:

Strong financial analysis skills with the ability to evaluate business performance, manage budgets, and make sound investment decisions.

• *Cross-Functional Collaboration:

Excellent collaborative skills with the ability to work effectively across functions and geographies to drive brand success.

• *Communication and Influence:

Exceptional communication skills with the ability to inspire and influence stakeholders at all levels, both internally and externally.

• *Resilience and Adaptability:

Proven ability to thrive in a fast-paced, dynamic environment with the flexibility and resilience to adapt to changing market conditions and business priorities. By joining our team as Global Brand Director for Malts and Irish, you will have the opportunity to lead a iconic portfolio of brands, work with a passionate global team, and make a significant impact on our organization's growth trajectory. We look forward to hearing from candidates who are ready to take their career to the next level and shape the future of spirits industry.

What to Expect

Welcome to an exciting opportunity within our dynamic and globally recognized organization in the heart of North Ayrshire. In this role, you will be tasked with leading our prestigious Malt and Irish Whiskey brand portfolio, driving its growth, and elevating it to new heights on a global scale.

• *Brand Strategy Development

• : Develop and implement comprehensive strategic plans for our Malt and Irish Whiskey brands, focusing on both short-term goals and long-term vision.

• *Market Insights and Analysis

• : Utilize market research to identify trends, opportunities, and challenges in the global spirits industry. Make data-driven decisions to adapt and optimize brand strategies accordingly.

• *Portfolio Management

• : Manage the entire Malt and Irish Whiskey portfolio, ensuring each brand maintains its unique identity while maximizing their potential for growth.

• *Collaborative Leadership

• : Work closely with regional teams, marketing, sales, and R&D departments to align strategies and execute initiatives that achieve brand objectives.

• *Innovation and New Product Development

• : Drive the innovation pipeline for new product launches, ensuring they resonate with consumers and contribute to overall brand growth.

• *Brand Activation and Communication

• : Develop and oversee high-impact marketing campaigns that engage consumers effectively across various touchpoints, reinforcing our brands' positioning and messaging.

• *Performance Monitoring and Evaluation

• : Regularly evaluate the performance of your brands against key metrics and make necessary adjustments to ensure optimal results.

• Proven experience in a senior brand management role within the spirits industry, preferably with a focus on malt whisky and Irish whiskey.
• Strong strategic planning and analytical skills.
• Excellent leadership abilities with a demonstrated track record of driving growth and innovation.
• Strong communication and collaboration skills to work effectively across functions and regions.
• Knowledge of market trends, consumer insights, and industry best practices.
• A passion for spirits, particularly malt whisky and Irish whiskey. Join our team in North Ayrshire and help shape the future of some of the world's most beloved Malt and Irish Whiskey brands. We look forward to your application!

Growth Opportunities

In this exciting role as the Global Brand Director for our organization's Malt and Irish product lines, you will have the unique opportunity to lead a dynamic team in shaping the future of some of the world's most beloved spirits. Your strategic vision and passion for premium beverages will drive our brands' growth, creating unparalleled experiences for consumers across the globe.

• Develop and execute global brand strategies that align with the overall business objectives, ensuring consistent, compelling, and differentiated positioning of our Malt and Irish product lines in the marketplace.
• Collaborate with cross-functional teams to identify opportunities for innovation, new product development, and improvements in existing products.
• Oversee the marketing mix (product, price, promotion, and distribution) for each brand, making data-driven decisions that maximize profitability while maintaining a strong consumer connection.
• Drive brand communication efforts across various channels to build brand equity, increase brand awareness, and foster positive sentiment among consumers.
• Leverage insights from market research and consumer feedback to inform strategic planning, ensuring our brands remain relevant and appealing in an evolving market landscape.
• Develop and manage partnerships with key influencers, distributors, and retailers to expand brand distribution and maximize reach.
• Monitor the competitive landscape, staying abreast of trends and competitor activities, and proactively position our brands for success.
• Set annual brand performance goals, track progress, and report on key metrics to ensure that the organization remains focused on achieving its strategic objectives. By joining our team as the Global Brand Director for Malt and Irish products, you will have the opportunity to make a significant impact in one of the world's most exciting and fast-growing industries. If you are a strategic thinker with a passion for premium spirits we invite you to apply and become an integral part of our journey towards global brand dominance.