Head Of Performance Marketing | Job in Warwickshire

In an exciting development for our organisation we are seeking a dynamic and visionary individual to join us as the Head of Performance Marketing. This is a fantastic opportunity for an experienced marketing professional with a strong track record in driving performance marketing strategies that deliver tangible business outcomes.

*Role Overview: *

As the Head of Performance Marketing, you will be responsible for leading our performance marketing team and shaping the organisation's digital marketing strategy to drive growth and maximise return on investment (ROI). You will work closely with cross-functional teams to understand business goals, translate them into effective marketing strategies, and leverage data-driven insights to optimise performance.

*Key Responsibilities: *

• Lead the development and execution of our performance marketing strategy, focusing on digital channels such as SEO, SEM, social media advertising, email marketing, and affiliate marketing.
• Manage and mentor a team of performance marketers, providing guidance and support to help them achieve their full potential.
• Utilise data analytics tools to monitor campaign performance, identify trends, and make data-driven decisions to optimise results.
• Collaborate with cross-functional teams across the organisation to align marketing efforts with business objectives.
• Stay abreast of industry trends and best practices in performance marketing, incorporating innovative strategies to stay competitive.
• Develop and implement A/B testing methodologies to continuously improve campaign performance and conversion rates.
• Work closely with our data analytics team to identify areas for improvement and optimise campaigns based on insights gathered from customer behaviour and market trends.
• Report on the effectiveness of marketing campaigns, demonstrating the impact of these initiatives on key business metrics such as traffic, leads, sales, and ROI.

*Required Skills & Experience: *

• Proven experience in a performance marketing role, ideally within a fast-paced digital environment.
• Demonstrable expertise in performance marketing channels, including SEO, SEM, social media advertising, email marketing, and affiliate marketing.
• Strong leadership skills with a proven ability to inspire and motivate a team to deliver exceptional results.
• Excellent analytical skills with the ability to interpret complex data and make informed decisions based on insights gathered.
• Exceptional communication skills, both written and verbal with the ability to articulate complex ideas clearly and concisely.
• A results-driven mindset with a strong focus on delivering tangible business outcomes.
• A deep understanding of digital marketing trends and best practices with a commitment to staying up-to-date with industry developments.
• Experience using data analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• A degree in Marketing, Business, or a related field, supplemented by relevant certifications (e.g., Google AdWords, Facebook Blueprint). If you are an innovative marketing leader with a passion for driving performance and a commitment to staying at the forefront of digital marketing trends we would love to hear from you. Join our team in the West Midlands and play a pivotal role in shaping the future of our organisation. To apply, please submit your CV and a covering letter outlining how your skills and experience align with the role requirements. We look forward to reviewing your application!

Job Role

We are seeking a dynamic and innovative professional for the role of Head of Performance Marketing in our organization. This position will play a pivotal role in developing and executing performance marketing strategies to drive growth, increase brand visibility, and enhance customer engagement across various digital channels.

*Key Responsibilities: *

• Develop, implement, and optimize performance marketing campaigns that meet or exceed organizational targets for lead generation, conversion rates, and revenue growth.
• Collaborate with cross-functional teams to align performance marketing efforts with business objectives, brand strategy, and overall marketing goals.
• Manage budgets for performance marketing initiatives, ensuring efficient allocation of resources and maximization of return on investment (ROI).
• Monitor campaign performance, analyze results, and make data-driven decisions to improve effectiveness and efficiency over time.
• Stay abreast of industry trends, emerging technologies, and best practices in the field of performance marketing, continually seeking opportunities to innovate and optimize campaigns.
• Foster a culture of continuous learning within the performance marketing team, mentoring junior staff members, and providing guidance on technical aspects of digital advertising and analytics.

*Qualifications: *

• Bachelor's degree in Marketing, Business, or related field; advanced degree (MBA) preferred.
• Proven experience leading performance marketing teams within a fast-paced, results-driven environment.
• Expertise in digital advertising platforms (Google AdWords, Facebook Advertising, etc.) and analytical tools (Google Analytics, Adobe Analytics, etc.).
• Strong understanding of marketing metrics, such as Cost Per Acquisition (CPA), Click-Through Rate (CTR), Conversion Rates, and Return on Investment (ROI).
• Exceptional project management skills with the ability to manage multiple initiatives simultaneously and meet tight deadlines.
• Excellent communication skills, both written and verbal with the ability to explain complex data-driven insights in a clear and compelling manner. Join our team as the Head of Performance Marketing and help us drive growth through innovative digital marketing strategies that exceed expectations! We look forward to hearing from candidates who are ready to take their careers to the next level.

Compensation and Benefits

We offer a competitive salary package for the role of Head of Performance Marketing that reflects your experience, skills, and the responsibility associated with this key leadership position within our organization. The specific details will be discussed during the interview process based on your qualifications and market trends. In addition to your base salary, you'll have the opportunity to earn an annual performance-based bonus. This incentive scheme is designed to reward exceptional contributions towards achieving our organization's strategic objectives in performance marketing. Our benefits package has been carefully crafted to support both your professional and personal wellbeing. Below are some of the key benefits you can expect:

*Healthcare Coverage

• : Comprehensive health, dental, and vision insurance plans for you and your dependents.

• *Retirement Planning

• : A generous 401(k) matching program to help secure your financial future.

• *Flexible Working Hours

• : Flexible working arrangements that promote work-life balance and productivity.

• *Paid Time Off

• : Generous holiday entitlements, sick leave, and flexible working from home options.

• *Professional Development

• : A dedicated budget for personal development, access to industry conferences, workshops, and training programs.

• *Employee Assistance Program (EAP)

• : Access to confidential counseling services and support for you and your family members.

• *Wellness Initiatives

• : Regular wellness activities, gym membership discounts, and mental health resources to help maintain your overall wellbeing.

• *Employee Perks

• : Discounted employee rates on various products and services from our partners.

• *Stock Options (if applicable)

• : Eligibility for stock options or restricted shares, depending on the specifics of our equity compensation program.