CRM Manager | Job in Wiltshire

Title: CRM Manager Location: South West, United Kingdom

We are seeking a dynamic and experienced CRM Manager to join our team in the South West. In this pivotal role, you will be responsible for driving customer engagement, retention, and loyalty through the effective management of our Customer Relationship Management (CRM) system.

Responsibilities:

• Lead the development and implementation of CRM strategies that align with our business objectives, ensuring a seamless and personalized customer experience across all touchpoints.
• Oversee the day-to-day operation of our CRM system, ensuring data accuracy, security, and compliance with relevant regulations.
• Collaborate with marketing, sales, and customer service teams to leverage CRM insights for targeted campaigns and improved customer interactions.
• Analyze customer behavior patterns, preferences, and feedback to inform strategic decisions and drive business growth.
• Foster a data-driven culture by providing regular reports on key performance indicators (KPIs), identifying trends, and making actionable recommendations.
• Manage relationships with CRM vendors and ensure our systems are up-to-date and optimized for maximum effectiveness.
• Train and mentor team members in the use of CRM tools and best practices.
• Stay abreast of industry trends and emerging technologies to continuously improve our CRM capabilities.

Qualifications:

• Strong understanding of CRM principles, methodologies, and best practices.
• Expertise in managing CRM systems such as Salesforce, Microsoft Dynamics, or HubSpot.
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Strong leadership and team management abilities, with a track record of fostering collaboration and driving results.
• Exceptional communication skills, both written and verbal, with the ability to present complex information in a clear and concise manner.
• Proactive problem-solving skills and the ability to work independently as well as part of a team.
• A degree in Marketing, Business Administration, or a related field is preferred.

Join us and play a crucial role in enhancing customer relationships, driving engagement, and contributing to our business growth. We look forward to hearing from you!

Role Overview

Location: South West, UK

As a CRM Manager at our organization, you will be responsible for leading and managing our Customer Relationship Management (CRM) strategy across the South West region. This is an exciting opportunity to drive customer engagement, retention, and growth by leveraging data-driven insights and technology.

*Key Responsibilities: *

• Develop and execute CRM strategies that align with regional and global business objectives.
• Manage the CRM team, providing coaching, mentoring, and guidance to ensure high levels of performance.
• Collaborate cross-functionally with marketing, sales, and service teams to improve customer experiences.
• Analyze data from our CRM system to identify trends, opportunities, and areas for improvement.
• Implement strategies to maximize customer lifetime value, reduce churn, and increase customer satisfaction.
• Ensure the CRM system is correctly configured, updated, and optimized for maximum effectiveness.
• Work closely with IT to ensure the CRM system integrates seamlessly with other systems and processes.
• Monitor KPIs related to CRM performance and report regularly on progress and results.
• Stay abreast of industry trends and best practices in CRM, sharing insights and recommendations with the broader team.
• Foster a culture of continuous improvement, driving innovation and efficiency in our CRM processes.

*Qualifications: *

• Proven experience as a CRM Manager or similar role within a fast-paced organization.
• Strong knowledge of CRM systems, including Salesforce, Microsoft Dynamics, or comparable platforms.
• Excellent analytical skills and the ability to interpret complex data to inform strategic decisions.
• Outstanding leadership qualities, with a track record of managing high-performing teams.
• Exceptional communication skills, both written and verbal.
• A customer-centric mindset, with a deep understanding of the value of strong relationships in business.
• Strong problem-solving abilities and the capacity to think strategically about business challenges.
• Flexibility and adaptability, with the ability to thrive in a dynamic work environment.
• A bachelor's degree in Business Administration, Marketing, or a related field is preferred.
• Relevant CRM certifications are advantageous but not essential.

Skills Required

The ideal candidate for this CRM Manager role should possess the following skills and qualifications:

• CRM Software Proficiency: Expertise in using Customer Relationship Management (CRM) software, with a proven track record of effectively managing customer interactions and data within these systems. Familiarity with Salesforce or similar platforms is highly desirable.

• Strategic Planning and Execution: Ability to develop and implement effective CRM strategies that align with the overall business objectives. This includes designing and executing campaigns, managing database segments, and measuring and reporting on performance metrics.

• Leadership and Team Management: Strong leadership skills to guide a team of CRM professionals, providing direction, support, and training as needed. The ability to motivate team members to achieve their best is crucial.

• Data Analysis and Interpretation: Excellent analytical skills to interpret complex data and draw actionable insights. This involves understanding customer behavior patterns, market trends, and making data-driven decisions.

• Communication and Relationship Building: Strong written and verbal communication skills to effectively engage with customers, team members, and stakeholders. The ability to build and maintain strong relationships is essential for success in this role.

• Problem-Solving and Decision Making: Capability to identify problems within the CRM system or customer interactions and devise effective solutions. This includes making strategic decisions that balance business needs with customer satisfaction.

• Knowledge of GDPR and Privacy Laws: Understanding of data protection regulations, particularly the General Data Protection Regulation (GDPR), is important to ensure compliance and protect sensitive customer information.

• Customer Focus: A strong commitment to delivering excellent customer service and ensuring customer satisfaction at every stage of their journey with the company.

• Continuous Learning and Adaptability: Willingness to stay updated on the latest CRM trends, technologies, and best practices. The ability to adapt to changing business needs and environments is essential for long-term success.

This role requires a proactive, results-driven individual who can lead our CRM efforts effectively, drive customer satisfaction, and contribute to our overall business growth. If you believe you have the skills and passion to excel in this role, we encourage you to apply!

About the Company

At , we pride ourselves on fostering a work environment that encourages creativity, collaboration, and professional growth. We believe that our employees are our most valuable asset, and as such, we invest heavily in their development and wellbeing. Our team is diverse, talented, and passionate about what they do, making an exciting and rewarding place to work.

Our South West office, where the CRM Manager role is based, is located in a vibrant and thriving hub of business activity. This modern, eco-friendly workspace offers a comfortable and inspiring environment for our team members. The office is easily accessible by public transport and has ample parking facilities for those who prefer to drive.

is deeply committed to sustainability and corporate social responsibility. We strive to minimize our environmental impact in all aspects of our operations, from energy efficiency in our offices to responsible sourcing of materials in our products. We also actively support local charities and community initiatives, making a positive difference in the South West region where we operate.

As a growing company with ambitious plans for the future, is always looking for talented individuals to join our team. If you are passionate about customer relationship management, have a strategic mindset, and are ready to make a significant impact in a dynamic and innovative organization, we would love to hear from you. We offer competitive salaries, comprehensive benefits, and opportunities for professional development. Join us at and help shape the future of our industry!

Position: CRM Manager (South West) Location: South West England

To apply, please visit our careers page and submit your application along with a cover letter detailing your relevant experience and qualifications. We look forward to reviewing your application!

Expected Duties

In this role as a CRM Manager based in the South West region, you will be responsible for driving strategic customer relationship management initiatives that foster growth and enhance customer satisfaction. Your key duties will include:

• Customer Relationship Strategy: Develop, implement, and continually optimize the CRM strategy to improve customer retention rates and increase lifetime value. Collaborate with cross-functional teams to align strategies and ensure a unified approach to customer engagement.

• CRM Operations Management: Oversee day-to-day operations of the CRM system, ensuring its efficiency and effectiveness in managing customer interactions across various touchpoints. Identify areas for improvement and implement solutions that streamline processes and enhance user experience.

• Data Analysis and Reporting: Analyze CRM data to identify trends, patterns, and opportunities. Utilize insights gained to drive targeted marketing campaigns, improve customer segmentation, and make informed decisions that positively impact customer relationships. Prepare comprehensive reports for senior management, sharing key findings and recommendations.

• Customer Segmentation and Targeting: Segment customers based on various factors such as demographics, behavior, and interactions to develop personalized strategies that cater to each segment's unique needs and preferences. Implement targeted marketing campaigns to increase engagement and conversion rates.

• Relationship Management: Build strong relationships with key accounts by providing exceptional customer service and maintaining regular communication. Foster a deep understanding of customers' needs, challenges, and opportunities to proactively address their requirements and exceed expectations.

• Process Improvement: Continuously evaluate and improve CRM processes to ensure they are aligned with business objectives, efficient, and effective. Stay abreast of industry trends and best practices, incorporating them into the CRM strategy as needed.

• Training and Development: Provide coaching and support to CRM team members to help them develop their skills and knowledge. Foster a positive and collaborative working environment that encourages innovation and continuous improvement.

• Cross-Functional Collaboration: Work closely with various departments such as marketing, sales, and product development to ensure alignment of customer-focused strategies and initiatives. Share insights gained from CRM activities to inform decision-making across the organization.