OOH Planner | Job in East Sussex

In the dynamic and fast-paced world of broadcast media, the role of an Overnight/Out-of-Hours (OOH) Planner plays a critical part in ensuring seamless operations for our viewers across South East region. As an OOH Planner, your primary purpose is to ensure that our audience receives high-quality programming with minimal disruptions during non-peak hours.

The role demands meticulous planning, quick problem-solving skills, and a keen understanding of the broadcast media landscape. You will be responsible for coordinating and overseeing the technical aspects of our broadcast operations, including scheduling programs, managing playlists, and liaising with various teams to ensure the smooth delivery of content.

Your responsibilities will include:

• Planning and scheduling programming and commercial content for off-peak hours in collaboration with relevant teams.
• Monitoring technical aspects during non-peak hours, identifying and resolving any issues that may arise.
• Liaising with external partners to ensure the timely delivery of content for out-of-hours broadcast.
• Collaborating with internal teams such as news, sports, and production to ensure the smooth running of our broadcast operations during non-peak hours.
• Maintaining accurate records and documentation of all programming activities during off-peak hours.
• Keeping up-to-date with the latest industry trends and technologies to enhance the quality and efficiency of our out-of-hours broadcast operations.

To excel in this role, you should possess:

• A strong understanding of the broadcast media landscape, with a focus on out-of-hours programming.
• Excellent organizational skills and the ability to manage multiple tasks simultaneously.
• Strong problem-solving skills and the ability to make quick decisions under pressure.
• Effective communication skills, both verbal and written.
• The ability to work flexible hours, including weekends and nights, as required by out-of-hours operations.
• A proactive approach to resolving issues and a commitment to ensuring our viewers receive the best possible service during non-peak hours.

If you are passionate about broadcast media, have a keen eye for detail, and thrive in a fast-paced environment, we would love to hear from you. As an OOH Planner, you will play a vital role in ensuring our viewers across the South East region enjoy uninterrupted high-quality programming during non-peak hours.

Skills Required

*Skills Required *

As an Out-of-Home (OOH) Planner, the following skills and qualifications are essential for success in this role:

• *Strategic Planning and Analysis:

• Ability to analyze market trends, audience behavior, and campaign objectives to develop effective OOH advertising strategies.

• *Knowledge of OOH Industry:

• Proficient understanding of the OOH industry, including its various formats (billboards, transit advertising, street furniture, etc.), technologies, and best practices.

• *Media Buying Experience:

• Proven experience in media buying, with a focus on OOH media. This includes negotiation skills, understanding of pricing models, and the ability to secure competitive rates for clients.

• *Campaign Management:

• Ability to manage campaigns from concept through execution, including site selection, creative development, installation, and reporting.

• *Data Analysis and Reporting:

• Strong analytical skills to analyze campaign performance data, identify trends, and make data-driven recommendations for optimization.

• *Communication Skills:

• Excellent verbal and written communication skills to effectively collaborate with internal teams, clients, and external vendors.

• *Technical Proficiency:

• Familiarity with OOH planning and buying software, such as Strata, Kinetic, or Excel.

• *Creative Thinking:

• Ability to think creatively when solving problems and developing solutions for clients' advertising needs.

• *Project Management:

• Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines.

• *Understanding of Southeast Market:

• Knowledge of the unique characteristics, demographics, and cultural nuances of the Southeast region to develop region-specific OOH strategies.

• *Client Service:

• Ability to build and maintain strong relationships with clients, understanding their needs, and delivering exceptional service that exceeds expectations.

• *Continuous Learning:

• Commitment to staying updated on industry trends, emerging technologies, and best practices in the OOH industry.

Role Overview

The Out-of-Home (OOH) Planner plays a pivotal role in our dynamic media agency, responsible for the strategic planning and execution of OOH campaigns across various South East locations. This position offers an exciting opportunity to shape the way brands connect with their audiences through innovative and impactful OOH advertising solutions.

*Responsibilities: *

• Develop and execute comprehensive OOH plans that align with client objectives, target audience demographics, and campaign strategies.
• Collaborate with cross-functional teams to identify optimal media placements across outdoor formats such as billboards, transit advertising, street furniture, and digital displays.
• Conduct market research and competitive analysis to inform strategic decisions and optimize campaign performance.
• Negotiate with outdoor media vendors to secure the best rates, terms, and placements for client campaigns.
• Utilize data analytics tools to monitor campaign performance, make adjustments as needed, and provide regular reports to clients and internal stakeholders.
• Stay abreast of industry trends, emerging technologies, and regulatory changes that may impact OOH advertising strategies.
• Contribute to the development of new business proposals by providing strategic insights, case studies, and cost estimates for potential clients.

*Qualifications: *

• Bachelor's degree in Advertising, Marketing, Communications, or a related field. A Master's degree or relevant professional certifications (e.g., OAAA Pro Certified Outdoor) are preferred but not required.
• Minimum of 3-5 years of experience in the Out-of-Home advertising industry, with a strong focus on strategic planning and campaign execution.
• Proficiency in data analytics tools and media research platforms (e.g., Nielsen, comScore, Kantar).
• Strong understanding of various OOH formats, audience demographics, and market dynamics across South East locations.
• Excellent communication skills, with the ability to effectively present ideas and strategies to clients and internal teams.
• Exceptional organizational skills and attention to detail, with the ability to manage multiple campaigns simultaneously.
• Proactive problem-solving abilities and a keen eye for detail to ensure the successful execution of OOH campaigns.
• Passion for staying up-to-date on industry trends, emerging technologies, and regulatory changes that may impact OOH advertising strategies.

By joining our team as an Out-of-Home Planner, you will have the opportunity to work with some of the most innovative brands in the industry, collaborate with a dynamic and creative team, and make a tangible impact on the way audiences engage with advertising content. If you are ready to take your OOH career to the next level, we encourage you to apply for this exciting role.

Offered Benefits

In our commitment to attract and retain top talent within the Out-of-Home (OOH) advertising industry, we offer a competitive benefits package tailored to meet the needs of our OOH Planner. The benefits below are designed to promote work-life balance, professional growth, and financial security.

• Competitive Salary: Our OOH Planners receive a market-competitive salary, reviewed annually to ensure fairness and competitiveness within the industry.

• Comprehensive Health Benefits: We offer comprehensive health, dental, and vision insurance plans for our full-time employees and their eligible dependents. Coverage includes preventative care, diagnostic services, hospitalization, prescription drugs, and mental health resources.

• Retirement Savings Plan: To help you plan for the future, we provide a 401(k) retirement savings plan with company matching contributions to help boost your savings.

• Flexible Spending Accounts (FSAs): FSAs allow our employees to set aside pre-tax dollars for eligible out-of-pocket health and dependent care expenses.

• Paid Time Off (PTO): We value work-life balance, offering generous PTO to recharge, travel, or pursue personal passions.

• Company Holidays: In addition to PTO, our employees enjoy several company holidays off each year.

• Professional Development Opportunities: Our OOH Planners have access to numerous training programs, workshops, and conferences to expand their skillset and further their careers within the industry.

• Employee Assistance Program (EAP): The EAP provides confidential counseling services for employees and their families to help navigate life's challenges, such as personal or work-related stressors.

• Employee Referral Program: We believe in rewarding our current team members for helping us find top talent. Our employee referral program offers incentives when a referred candidate is successfully hired.

• Transportation Reimbursement: To help offset commuting expenses, we offer transportation reimbursement to full-time employees.

• Employee Perks and Discounts: As an OOH Planner at our company, you will have access to various employee perks and discounts, including retail, travel, and entertainment deals.

Join our team in the South East region as an OOH Planner and enjoy these competitive benefits designed to support your professional growth, work-life balance, and financial security.

The Company

Welcome to , a dynamic and forward-thinking Out-of-Home (OOH) advertising agency based in the vibrant South East region. Our company is renowned for its innovative approach to OOH advertising, leveraging cutting-edge technology and creative strategies to deliver impactful campaigns that resonate with audiences across various demographics.

At , we believe in the power of outdoor media to connect brands with their target audience in unique, unforgettable ways. Our team is made up of passionate professionals who are dedicated to creating meaningful experiences through OOH advertising. We pride ourselves on our collaborative and supportive work environment, where creativity, innovation, and growth are encouraged at every level.

As an OOH Planner at , you will play a crucial role in shaping the future of outdoor advertising. You'll have the opportunity to work on exciting projects for renowned brands, collaborate with a talented team of creatives, and contribute to our ongoing success in the rapidly evolving world of Out-of-Home media.

Join us at and be part of a team that's redefining the boundaries of OOH advertising. Together, we can create extraordinary campaigns that captivate audiences and drive results for our clients. We look forward to your application!