Paid Media Manager | Job in Redbridge

We are a dynamic and innovative digital marketing organization based in the heart of London, seeking an experienced Paid Media Manager to join our growing team. In this role, you will lead and execute our paid media strategies across various platforms to drive growth, maximize ROI, and solidify our brand presence. Responsibilities:

• Develop, manage, and optimize our paid media campaigns, ensuring efficient spend allocation and exceptional results.
• Collaborate with cross-functional teams to align our paid media strategies with broader marketing goals and initiatives.
• Continuously analyze performance data to identify trends, opportunities, and areas for improvement in our paid media efforts.
• Stay current on industry best practices and emerging trends in paid media, leveraging this knowledge to refine and enhance our approach.
• Oversee the execution of campaigns across various channels, including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, and Programmatic Display.
• Collaborate with our Data Analytics team to ensure accurate tracking and attribution of campaign performance.
• Provide insights, recommendations, and actionable strategies to key stakeholders in a clear and compelling manner.
• Manage relationships with external partners, including media agencies and ad networks, to secure competitive rates and optimal placements for our campaigns.
• Monitor budgets and costs associated with paid media activities, ensuring we stay within set limits while maximizing ROI.
• Participate in the continuous learning and development of the team, sharing knowledge, best practices, and insights gained from your experience. Requirements:
• Proven experience as a Paid Media Manager or similar role, ideally within an agency or fast-growing digital organization.
• Expertise in managing and optimizing paid media campaigns across multiple platforms (Google Ads, Facebook Ads, LinkedIn Ads, Programmatic Display).
• Demonstrable understanding of data analysis and performance metrics, including ROAS, CTR, CPC, and conversion rates.
• Strong analytical skills with the ability to derive actionable insights from complex datasets.
• Excellent communication skills, both written and verbal with a proven ability to explain complex concepts in a clear and compelling manner.
• A self-starter who is comfortable working independently and managing multiple projects simultaneously.
• Proficiency in using relevant tools such as Google Analytics, Excel, Power BI, or similar.
• Passion for digital marketing and an eagerness to stay current on industry trends and best practices. We offer a competitive salary, comprehensive benefits, and a dynamic work environment that encourages innovation, collaboration, and professional growth. If you are ready to take your career to the next level as a Paid Media Manager in one of London's most exciting digital organizations we would love to hear from you!

Team Environment

Join our dynamic and innovative team at the heart of London's bustling tech scene! As a Paid Media Manager within our organization, you will be an integral part of a collaborative, creative, and passionate group dedicated to driving digital growth and delivering exceptional results for our clients. Effective communication is the lifeblood of our team. We foster an open and supportive environment where ideas are shared freely, and everyone's voice is valued. Regular meetings, cross-departmental collaboration sessions, and informal catch-ups ensure that we stay aligned in our objectives and keep each other accountable for our work. We recognize the importance of continuous learning and growth, both for our team members and the organization as a whole. Our Paid Media Manager will have access to extensive training resources, mentorship opportunities, and industry events, ensuring that you remain at the forefront of digital marketing trends. While we work hard to deliver results we also prioritize work-life balance. We offer flexible working hours, remote work options, and generous holiday allowances to ensure our team members can recharge and maintain a healthy lifestyle outside of the office. Our organization celebrates diversity in all its forms and is committed to creating an inclusive workplace where everyone feels valued, respected, and supported. We believe that diverse perspectives lead to better decision-making and stronger results. We take our social responsibility seriously with a strong focus on corporate citizenship and giving back to the community. As a member of our team, you will have opportunities to participate in various charity events, volunteering initiatives, and sustainability projects. Join us, and become an essential part of our visionary Paid Media team! Together we can drive growth, push boundaries, and make a meaningful impact on the digital marketing landscape in London and beyond.

Qualifications and Skills

*Job Title: *

Paid Media Manager

*Location: *

London, United Kingdom - Bachelor's degree in Marketing, Advertising, Business Administration, or related field; advanced degrees are preferred but not required.

• Proven experience in digital marketing with a strong focus on paid media management and strategy development. A minimum of 5 years in a similar role is expected.
• In-depth knowledge of various advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Proficiency in using data analysis tools like Google Analytics, Adobe Analytics, and other relevant tools to measure the effectiveness of campaigns.
• Excellent understanding of digital marketing channels, online consumer behavior, and conversion funnels.
• Strong project management skills with the ability to manage multiple campaigns simultaneously while meeting tight deadlines.
• Exceptional analytical skills with the ability to interpret complex data and make informed decisions based on the insights derived.
• Outstanding communication skills, both written and verbal, for effectively collaborating with cross-functional teams and stakeholders.
• Strong problem-solving abilities and strategic thinking capabilities to optimize paid media strategies and improve campaign performance.
• Familiarity with A/B testing methodologies and conversion rate optimization tactics is a plus.
• Experience working in the London market or demonstrable knowledge of its specific digital marketing landscape is highly desirable.
• Paid Media Strategy Development & Execution
• Digital Advertising Platform Management (Google Ads, Facebook Ads, LinkedIn Ads)
• Data Analysis and Reporting (Google Analytics, Adobe Analytics, etc.)
• Project Management
• Performance Optimization
• Communication & Collaboration
• Problem-Solving & Strategic Thinking
• Conversion Rate Optimization
• Knowledge of London Digital Marketing Landscape (optional)

Ideal Candidate Profile

*Ideal Candidate Profile: Paid Media Manager *

We are seeking a dynamic and experienced Paid Media Manager to join our forward-thinking marketing team in London. The successful candidate will play a pivotal role in shaping and executing our paid media strategies, driving growth and maximizing ROI across various digital channels.

*Key Responsibilities: *

• Develop, implement, and optimize comprehensive paid media strategies that align with the organization's overall marketing objectives.
• Manage and execute campaigns on various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Analyze campaign performance using key metrics, identifying opportunities for improvement and implementing changes to optimize results.
• Collaborate with cross-functional teams to ensure consistency in messaging and brand voice across all paid media activities.
• Stay abreast of the latest trends and best practices in paid media, continuously refining strategies and tactics to stay ahead of the competition.
• Conduct thorough research to identify new opportunities for growth and expansion.
• Regularly report on campaign performance, providing insights and recommendations to stakeholders.
• Develop and manage budgets for various paid media initiatives.

*Qualifications: *

• Proven experience in a similar role, ideally within the digital marketing industry.
• Proficiency in using various paid media platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Strong analytical skills and ability to interpret complex data to drive informed decisions.
• Excellent communication skills, both written and verbal with the ability to clearly articulate insights and strategies to stakeholders.
• Self-motivated and able to work independently, as well as collaboratively within a team.
• A strategic thinker with a focus on continuous learning and improvement.
• Up-to-date knowledge of the latest trends and best practices in paid media.
• Bachelor's degree in Marketing, Business, or related field; Advanced degrees or relevant certifications are a plus. We offer competitive compensation a supportive work environment, and opportunities for professional growth and development. If you are passionate about paid media and eager to make an impact on a growing organization we would love to hear from you! To apply, please submit your resume and cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!

Day-to-Day Tasks

*Day-to-Day Tasks: Paid Media Manager *

In this dynamic role as a Paid Media Manager within our organisation, you will be responsible for leading and executing strategic paid media campaigns across various digital platforms to drive performance and growth. Your day-to-day tasks will encompass the following key areas:

*Campaign Management: *

Oversee the planning, execution, and optimization of paid media campaigns across search engines (Google Ads), social media networks (Facebook Ads, LinkedIn Ads, Instagram Ads), display networks, and other relevant platforms.

• *Budget Allocation and Performance Analysis:

Collaborate with the team to allocate and manage campaign budgets effectively, ensuring maximum ROI is achieved. Analyze performance data on a regular basis to make informed decisions about bid strategies, targeting options, and creative assets.

• *Keyword Research and Strategy Development:

Conduct comprehensive keyword research to identify high-performing, cost-effective keywords for search campaigns. Develop and implement strategic keyword bidding strategies to maximize visibility and performance.

• *Creative Asset Production:

Collaborate with the creative team to develop engaging ad copy, imagery, and video content that resonates with our target audience and drives conversion.

• *Reporting and Analysis:

Compile detailed reports on campaign performance, highlighting key insights, trends, and areas for improvement. Present these findings to stakeholders in a clear and actionable manner.

• *Staying Ahead of Industry Trends:

Continuously monitor industry news, trends, and best practices to ensure our paid media campaigns are innovative, effective, and competitive. Share insights with the team and make recommendations for improvements.

• *Collaboration and Learning:

Work closely with cross-functional teams (Marketing, Creative, Analytics) to align campaign strategies with overall business objectives. Continuously expand your knowledge of paid media platforms, tools, and techniques through training, workshops, and self-study. By excelling in these day-to-day tasks, you will play a critical role in driving the success of our organisation's digital marketing efforts and help us achieve our growth objectives. If you are an experienced Paid Media Manager seeking a challenging and rewarding role within a forward-thinking organisation we would love to hear from you.

Organization Info

*Job Title: *

Paid Media Manager

*Location: *

London, United Kingdom

*About the Organization *

We are a dynamic and forward-thinking organization with a strong focus on digital marketing. Our team is made up of innovative minds who strive to push boundaries and deliver exceptional results for our clients. We believe in the power of collaboration, continuous learning, and a culture that encourages growth and development.

*About the Role *

As a Paid Media Manager, you will be at the forefront of our digital strategy, driving performance and maximizing ROI across multiple paid media channels. This role requires a strategic thinker with a strong understanding of digital advertising platforms a keen eye for detail, and an ability to analyze data effectively.

*Key Responsibilities *

• Develop and execute comprehensive paid media strategies across various platforms including Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Manage and optimize campaigns to ensure maximum performance and return on investment.
• Collaborate with cross-functional teams to align paid media efforts with overall marketing strategy.
• Analyze campaign data to identify trends, areas for improvement, and opportunities for growth.
• Stay up-to-date with the latest trends and best practices in the paid media landscape, and apply this knowledge to improve our strategies.
• Mentor and guide junior team members, fostering a culture of learning and continuous improvement.

*Qualifications *

• Proven experience in a similar role within digital marketing, ideally with a focus on paid media.
• Strong understanding of various paid media platforms and their unique features.
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Exceptional communication skills, both written and verbal.
• Ability to work independently as well as collaborate effectively within a team.
• Strong project management skills and the ability to prioritize tasks in a fast-paced environment.
• A proactive mindset with a passion for staying ahead of industry trends and continuously learning. Join our team and be part of shaping the future of digital marketing! We look forward to hearing from you.

Professional Development

*Professional Development *

In our dynamic and forward-thinking organisation based in the heart of London we are committed to providing exceptional opportunities for professional growth and development to all our employees. As a Paid Media Manager, you will be part of an innovative and collaborative team that values learning and personal advancement. Your role as a Paid Media Manager offers a unique opportunity to expand your skill set, deepen your understanding of digital marketing strategies, and contribute to the success of high-profile clients across various industries. We provide:

*Comprehensive Onboarding Program: *

A structured onboarding process designed to familiarize you with our tools, processes, and team. This program ensures a smooth transition into your role and sets you up for success from day one.

• *Ongoing Training and Workshops:

Regular training sessions led by industry experts, focusing on the latest trends, best practices, and platform updates in paid media. We encourage continuous learning to ensure our team remains at the forefront of digital marketing.

• *Mentorship Program:

Pair you with a seasoned mentor from within our organisation who will guide you through your professional journey, providing valuable insights and offering support when needed.

• *Performance-Driven Growth Path:

Our performance-driven career progression model allows for upward mobility based on merit and performance, ensuring that high performers have the opportunity to grow into more senior roles within our organisation.

• *Industry Conferences and Events:

Regular attendance at industry conferences, workshops, and events, giving you the chance to network with peers, learn from experts, and stay updated on the latest trends in paid media.

• *Collaborative Environment:

A supportive and collaborative work environment where ideas are shared, challenges are tackled together, and successes are celebrated as a team. We foster an atmosphere of open communication and mutual respect, encouraging both personal and professional growth. By joining our organisation as a Paid Media Manager, you will have the opportunity to learn, grow, and excel in your career while contributing to the digital marketing success stories of some of London's most influential brands. We look forward to welcoming you to our team and helping you achieve your professional goals.