Paid Search Manager | Job in Hounslow

In this dynamic and challenging role within our organization, you will be responsible for leading and managing our Paid Search (PPC) strategy, working closely with various teams to drive growth and optimize performance across all paid search campaigns.

*Responsibilities: *

• Develop, implement, and manage the paid search strategy to maximize return on ad spend (ROAS), ensuring alignment with overall marketing objectives.
• Manage and optimize paid search campaigns, including keyword research, ad copywriting, bid management, and landing page optimization.
• Utilize data analysis to identify trends, make recommendations for improvement, and report on the performance of paid search campaigns.
• Collaborate with internal teams such as SEO, Content, Analytics, and Creative Services to ensure alignment across all digital marketing efforts.
• Stay up-to-date with industry best practices, platform updates, and emerging trends in PPC, ensuring our organization stays ahead of the competition.
• Monitor and manage paid search budgets effectively to maximize efficiency and ROI.
• Conduct regular testing and experimentation to optimize campaign performance and continuously improve results.
• Provide regular reporting on the performance of paid search campaigns, including insights, recommendations, and action plans for improvement.
• Work with cross-functional teams to develop and execute landing pages, ad copy, and other creative assets to support paid search campaigns.
• Develop and maintain relationships with key stakeholders, including agency partners when needed, to ensure alignment on strategy and performance expectations.

*Requirements: *

• Proven experience in managing paid search campaigns for multiple clients or a large organization.
• Strong understanding of PPC platforms (Google AdWords, Bing Ads, etc.) and their best practices.
• Excellent analytical skills with the ability to analyze data, identify trends, and make data-driven decisions.
• Exceptional communication skills, both written and verbal with the ability to clearly articulate strategies and results to various stakeholders.
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Self-motivated and proactive with a strong desire to continuously learn and improve.
• Experience working in a fast-paced digital marketing environment is preferred.
• Familiarity with other digital marketing channels (SEO, Display Advertising, Social Media Advertising, etc.) is beneficial but not required. Join our team and take the lead in shaping our Paid Search strategy! Help us drive growth, optimize performance, and stay ahead of the competition in a dynamic and innovative digital landscape. Apply today!

Career Growth

*Career Growth: Paid Search Manager *

Join our dynamic and forward-thinking digital marketing team in London as a Paid Search Manager and embark on an exhilarating journey of professional development. This role offers the ideal candidate an unparalleled opportunity to refine their skills, expand their knowledge, and elevate their career within one of the UK's most innovative organisations.

*Responsibilities: *

• Manage large-scale paid search campaigns across multiple platforms, ensuring optimal performance and return on investment.
• Collaborate with cross-functional teams to implement effective strategies that align with our clients' business objectives.
• Continuously monitor campaign performance and make data-driven decisions to improve results.
• Stay abreast of the latest trends and updates in paid search, sharing insights and best practices with the team.

*Opportunities for Growth: *

• *Mentorship Programme:

Receive guidance from experienced professionals within our organisation, helping you refine your skills and develop new ones.

• *Training & Development:

Access a wealth of resources to enhance your expertise, including workshops, webinars, and conferences.

• *Career Progression:

Demonstrate your aptitude for the role, and there may be opportunities to advance into senior leadership positions within our organisation or take on additional responsibilities.

• *Cross-Functional Collaboration:

Work alongside experts in various fields, expanding your professional network and gaining valuable insights from diverse perspectives.

• *Recognition & Rewards:

Our organisation values its employees' hard work and dedication offering opportunities for recognition and rewards that foster a positive work environment and encourage continued growth. By joining our team as a Paid Search Manager, you will not only have the chance to make a significant impact on our clients' businesses but also propel your own career forward in an organisation that values innovation, collaboration, and personal development. Don't miss this exciting opportunity to grow both professionally and personally - apply today!

Professional Skills

In this role as a Paid Search Manager within our dynamic and innovative organisation, you will be expected to bring a unique blend of technical proficiency, strategic thinking, and strong leadership skills to drive the success of our paid search campaigns. Here's an overview of the key professional competencies required:

*Advanced Knowledge of Paid Search Platforms

• : You should have in-depth understanding and expertise in using Google AdWords, Bing Ads, and other relevant platforms for managing and optimizing search marketing campaigns.

• *Strategic Planning & Analytics

• : Ability to develop comprehensive strategies for paid search campaigns with a data-driven approach that leverages performance metrics, trends analysis, and keyword research to inform and improve campaign effectiveness.

• *Campaign Management

• : Demonstrated experience in managing multiple paid search accounts simultaneously, optimizing budget allocation, bidding strategies, ad copy, and landing pages for maximum return on investment (ROI).

• *Reporting & Insights

• : Proficiency in creating detailed reports that provide actionable insights about campaign performance, including click-through rates, conversions, cost-per-click, and overall ROI.

• *Landing Page Optimization

• : Ability to design, build, and optimize landing pages for search campaigns that deliver high conversion rates and improve user experience.

• *Account Structure & Organization

• : Proven ability to structure and organize paid search accounts in a way that ensures optimal performance and scalability, taking into account factors such as ad groups, keywords, match types, and negative keywords.

• *Collaboration & Leadership

• : Strong collaboration skills to work closely with internal teams like content marketing, web development, and analytics, as well as the ability to lead junior team members in executing paid search strategies.

• *Continuous Learning & Innovation

• : Commitment to staying updated on industry best practices, new trends, and updates within the realm of paid search, as well as a desire to innovate and apply novel ideas to improve campaign performance.

• *Data Analysis & Critical Thinking

• : Proficiency in using data analysis tools like Excel or Google Sheets, and the ability to draw meaningful conclusions from large datasets to make informed decisions about campaign optimization.

• *Communication & Presentation Skills

• : Excellent verbal and written communication skills to effectively present campaign performance and insights to stakeholders at various levels within the organization, as well as external partners when necessary.

Applicant Requirements

Thank you for considering a career opportunity with our dynamic and innovative organisation. We are seeking a highly skilled and motivated Paid Search Manager to join our team in London.

*Role Overview: *

As a Paid Search Manager, you will be responsible for developing, managing, and executing strategic paid search campaigns across multiple accounts. You will work closely with cross-functional teams to ensure alignment with broader marketing objectives and drive exceptional performance.

*Key Responsibilities: *

• Develop and manage paid search strategies for multiple accounts, including keyword research, ad group organization, bid management, and ad copywriting.
• Collaborate with cross-functional teams to ensure consistency across all digital marketing efforts.
• Utilize data and insights to optimize campaigns for maximum efficiency and effectiveness.
• Regularly analyze campaign performance and make recommendations for improvement.
• Stay updated on the latest trends and best practices in paid search, and apply this knowledge to improve campaigns.
• Manage budgets and ensure efficient use of allocated funds.
• Work closely with the broader digital marketing team to develop cohesive and effective multi-channel strategies.

*Qualifications: *

• Proven experience in a paid search role, preferably within an agency or in-house environment.
• Strong understanding of Google Ads and Bing Ads platforms.
• Excellent analytical skills and the ability to draw meaningful insights from data.
• Proficiency in Excel and familiarity with other data analysis tools.
• Exceptional communication skills, both written and verbal.
• Ability to work effectively in a fast-paced and dynamic environment.
• Strong problem-solving skills and the ability to think creatively.
• Degree in Marketing, Business, or a related field.

*Bonus Qualifications: *

• Experience with third-party tracking tools such as Google Tag Manager, Adobe Analytics, or others.
• Knowledge of scripting languages (e.g., JavaScript, Python) and the ability to use them to automate tasks.
• Familiarity with A/B testing methodologies.
• Experience working with international campaigns.
• Certification in Google Ads or Bing Ads.

*What We Offer: *

• Competitive salary and benefits package.
• Opportunities for professional development and career growth.
• A dynamic and collaborative work environment.
• The chance to work with a diverse and talented team.
• Central London location, close to transport links and amenities. If you are passionate about paid search, love data analysis, and thrive in a fast-paced environment we would love to hear from you. Apply today to join our team as a Paid Search Manager!

Company Overview

Our dynamic and innovative organisation is currently seeking a highly-skilled Paid Search Manager to join our talented team in London. Established as a pioneer in the digital marketing industry we pride ourselves on delivering exceptional results for our diverse clientele through cutting-edge strategies and techniques. As part of our dedicated team, you will have the opportunity to work with some of the brightest minds in the industry while contributing to the growth and success of our clients' businesses. We foster a culture of collaboration, continuous learning, and mutual respect, ensuring that every member of our team feels supported in their professional development. In this role, you will be responsible for managing and optimising paid search campaigns across multiple platforms, collaborating closely with our client services and analytics teams to ensure the successful execution of strategies tailored to each client's unique needs. You will also have the opportunity to stay at the forefront of industry trends and best practices by leveraging data-driven insights to make informed decisions and continually refine your strategies for optimal performance. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development within our rapidly expanding organisation. If you are an experienced Paid Search Manager with a passion for digital marketing a proven track record of success, and the drive to excel in a dynamic and collaborative environment we encourage you to apply today and join our team in London!

Job Purpose

Job Purpose: Paid Search Manager As a Paid Search Manager within our dynamic and innovative digital marketing team, you will be responsible for leading the development and implementation of paid search strategies that drive revenue growth and enhance brand visibility. In this pivotal role, you will manage and optimize our company's paid search accounts across multiple platforms, ensuring maximum efficiency, profitability, and performance. Key Responsibilities:

• Develop and execute comprehensive paid search strategies in line with overall business objectives.
• Manage and optimize paid search campaigns across various platforms, including Google AdWords and Bing Ads.
• Conduct thorough keyword research to identify high-performing keywords and negative keywords for bid management.
• Design and implement ad copy testing strategies to improve click-through rates and conversion performance.
• Analyze campaign performance data, using insights gained to optimize bids, ads, and landing pages for maximum ROI.
• Collaborate with cross-functional teams to ensure alignment of paid search initiatives with overall marketing objectives.
• Stay abreast of industry trends, updates, and best practices in the realm of paid search, leveraging this knowledge to continually improve campaign performance.
• Mentor junior team members, fostering a culture of learning and growth within our digital marketing department.
• Regularly report on paid search performance, providing actionable insights and recommendations for continuous improvement.
• Collaborate with the analytics team to ensure accurate tracking and measurement of campaign performance across all platforms. In this role, you will have the opportunity to work with a collaborative and high-performing team, utilizing your expertise in paid search to drive growth and success for our organization. If you are a creative problem solver with a passion for digital marketing and the ability to thrive in a fast-paced environment we encourage you to apply for this exciting opportunity.

What We Offer

Join our dynamic and innovative team as a Paid Search Manager in the heart of London! In this pivotal role, you will have the opportunity to shape and execute paid search strategies for some of the most exciting brands in the market.

*Responsibilities: *

• Developing and managing comprehensive paid search campaigns across multiple accounts to maximize ROI and growth.
• Utilizing cutting-edge tools and technologies to optimize bids, keywords, ad copy, and landing pages for maximum performance.
• Collaborating with internal teams to align paid search strategies with overall marketing objectives and goals.
• Analyzing data to identify trends, insights, and opportunities for improvement in our paid search campaigns.
• Staying up-to-date on industry best practices, algorithm changes, and emerging trends to ensure our strategies remain effective and efficient.
• Mentoring junior team members and sharing your expertise to help them grow professionally.

*Requirements: *

• Proven experience in a similar role, managing paid search campaigns for multiple accounts.
• Strong analytical skills with the ability to interpret complex data and make actionable recommendations.
• Proficiency in using platforms such as Google Ads, Bing Ads, and Microsoft Advertising.
• Excellent communication skills, both written and verbal with the ability to effectively collaborate across teams.
• A results-driven mindset and a relentless pursuit of excellence in everything you do.
• A passion for digital marketing and staying up-to-date on industry trends and best practices.

*What We Offer: *

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A supportive and collaborative work environment that encourages creativity, innovation, and excellence.
• The chance to work on exciting projects for some of the most dynamic brands in the market.
• A central London location with easy access to public transportation.
• Regular team building activities and social events. If you are a results-driven, innovative digital marketer looking for an exciting new challenge we would love to hear from you! Apply today to join our team as a Paid Search Manager in London.