Sales Manager | Job in Cumbria

Reason for Hiring: Sales Manager We are a dynamic and forward-thinking organization seeking a highly motivated and experienced Sales Manager to join our team in the North West region. With a proven track record in sales management, you will play a pivotal role in driving growth, expanding our customer base, and maximizing revenue opportunities across multiple channels. As a Sales Manager, your primary responsibility will be to lead, develop, and mentor a high-performing team of sales professionals. You will set strategic sales targets, devise effective sales plans, and implement best practices to ensure that we achieve our business objectives in the North West region. Your role will encompass:

• Developing and implementing sales strategies to increase market share and drive revenue growth.
• Managing and motivating a team of sales professionals to meet or exceed sales targets.
• Analyzing market trends, customer needs, and competitor activity to identify opportunities for growth.
• Building and maintaining strong relationships with key accounts, ensuring customer satisfaction and loyalty.
• Collaborating cross-functionally with various departments to align sales efforts with overall business goals.
• Identifying areas of improvement and implementing strategies to increase sales efficiency and effectiveness.
• Providing timely and accurate reports on sales performance, market trends, and competitor activity to inform strategic decision making. To excel in this role, you should have:
• A Bachelor's degree in Business Administration, Marketing, Sales, or a related field. An MBA is preferred.
• Proven experience as a Sales Manager with a minimum of 5 years of sales management experience within the B2B sector.
• Excellent leadership, communication, and negotiation skills.
• Strong analytical abilities with the ability to interpret complex data and make informed decisions.
• A results-oriented mindset with a focus on driving revenue growth and maximizing sales efficiency.
• Experience using CRM software and other sales tools to manage and streamline sales processes.
• A strong understanding of the North West market, including its unique challenges and opportunities.
• The ability to travel as required within the North West region.

Company Information

As a Sales Manager at our organization, you will play a pivotal role in leading our sales team to achieve and surpass our revenue targets. You will be responsible for developing and executing strategic sales plans, managing key accounts, mentoring sales representatives, and driving overall sales performance.

• Develop and implement effective sales strategies to drive growth and maximize profits.
• Lead, motivate, and manage a high-performing sales team, providing ongoing coaching, training, and feedback.
• Build and maintain strong relationships with key clients, understanding their unique needs and delivering tailored solutions.
• Collaborate with other departments to ensure seamless coordination of pre-sales, sales, and after-sales support activities.
• Analyze market trends and competitive landscape to identify opportunities for growth and improve our product offerings.
• Monitor sales performance metrics, such as revenue, conversion rates, and customer satisfaction levels, to drive continuous improvement.
• Contribute to the development of the company's sales policies and procedures, ensuring alignment with our overall business strategy.
• Demonstrable ability to develop and implement effective sales strategies that drive growth and profitability.
• Strong leadership and team management skills with a proven track record of mentoring and developing high-performing teams.
• Excellent communication and negotiation skills with the ability to build strong relationships with key clients.
• Strong analytical and strategic thinking abilities with a focus on continuous improvement and innovation.
• Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred.
• Proficiency in CRM software, MS Office Suite, and other sales management tools.

Routine Tasks

As a vital member of our dynamic sales team, the Sales Manager plays an integral role in driving growth and achieving our organization's strategic objectives. This section outlines some of the key routine tasks you will be expected to perform:

• Collaborate with the senior leadership team to create, implement, and continually refine our sales strategy.
• Analyze market trends, competitor activities, and customer needs to inform strategic decisions.
• Establish and maintain realistic sales targets for the team.
• Recruit, onboard, train, and coach a high-performing sales team, ensuring they have the skills and resources required to succeed.
• Set clear expectations, goals, and performance benchmarks for each team member.
• Provide ongoing feedback, recognition, and guidance to motivate and develop your team.
• Foster a positive, collaborative, and results-oriented team culture.
• Track and analyze the sales performance of the team using our CRM system and other relevant tools.
• Identify trends, bottlenecks, or areas for improvement in the sales process.
• Collaborate with team members to address any issues, and implement solutions that drive efficiency and effectiveness.
• Prepare regular reports on sales performance for senior leadership.
• Develop and maintain strong relationships with existing clients, ensuring their needs are understood and met.
• Identify opportunities for upselling and cross-selling within the client base.
• Collaborate with account management teams to ensure customer satisfaction and retention.
• Manage the sales pipeline effectively, ensuring a steady flow of leads and opportunities.
• Work closely with marketing and business development teams to generate new leads and convert them into sales.
• Develop and implement effective sales techniques and strategies to move prospects through the pipeline more efficiently.
• Ensure all sales activities comply with relevant laws, regulations, and company policies.
• Prepare accurate and timely reports on sales performance for internal and external stakeholders, as required.
• Collaborate with finance and legal teams to ensure compliance with financial reporting requirements.